Local Kine Zodiac

Sae Design Group

What’s your Hawaiian spirit animal?

What would it look like if the Zodiac were reimagined as creatures from everyday life in Hawai‘i? This irreverent change-up pulls from Hawai‘i’s local "creatures." Get ready to either chuckle or be mildly offended.

Web Design
Type Design

An Irreverent Change–Up

The 12 zodiac characters pull from Hawai‘i’s "creatures." Our company had a lot of fun in brainstorming and selecting the twelve zodiac animals for our local-style take. Some are native, some non-native, and some are wild cards—like the Toyota Tacomas that overpopulate the islands. This is all a big inside joke for local Hawaii residents.

See it in Action

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