Sweet Redesign for Two Bakers

Maui Sugar Mamas

Refreshing a mark that already held a lot of meaning

The owners wanted to keep their existing mark, which was important to them. Hidden in the logo you can find each of their names “Lee” and “Ana”, as well as a molar tooth (an ode to their other professions as dental hygienists). All together the strokes form a cupcake. When revising the logo, I sought to make it more whimsical, almost as if it were made of frosting. Attention was placed on adding volume, aiding legibility, and creating balance.

Brand Identity
Design Audit
A Packaging System for Various Products and Tiers

Leanne and Ana desired to elevate their packaging design system. We remade their standup bags in a cohesive color system to distinguish between three product tiers.

See it in Action

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